Selma Eduarda

"Yes, fashion is a statement (of self expression, of moods and feelings, of status, even of politics).
And yes indeed it is a tool, used to obtain certain things, but it as well a cultural artifact, carrying (and making happen) meanings, social implications, behavioural changes.
Sometimes it is a commodity, sometimes it is a form of art.
But most of it all, the present times have shown how fashion has become a true and fundamental
experimentation field. A place where creative, digital, business, techy minds have all joined forces and developed a whole new paradigm."

Francesca Masoero (2014), “Reshaping Fashion through Digital Culture” in Marta Torregrosa, Cristina Sánchez-Blanco y Teresa Sádaba (Eds.), Digital Development in the fashion industry: Communication, Culture and Business, IX International Fashion Conference, Servicio de Publicaciones de la Universidad de Navarra, Pamplona